London, England – According to the BBC, the Office of Fair Trading (OFT) report dated 15 June 2010 recognises the value provided by payday lenders.  The short-term lending “…markets work reasonably well in that they service borrowers not catered for by mainstream lenders,” says the OFT.

“The recognition of the important service we provide is very encouraging,” says Alex King, Managing Director of QuickQuid, one of Britain’s leading short-term lenders.  “In essence, the OFT acknowledges that lenders like QuickQuid provide an important and fair service for Britons in need of short-term lending solutions.”

One of the recurring proposals brought up by payday opponents to supposedly protect consumers is a rate cap.  According to The Guardian, the OFT report was clear that a rate cap would likely have the opposite effect.  Consumers will have dramatically less options as some lenders might exit the market, leading to reduced competition and higher fees for consumers who rely on payday loans for emergency situations.

As the short-term lending industry stands today, it is working reasonably well; consumers can quickly and easily access the money they need for urgent and unexpected expenses.  According to the BBC, the OFT says that payday loans meet a need for people who could not otherwise borrow cash from more traditional sources.

For more information, contact Andrew LaPointe at 0808 101 7453 or media@quickquid.co.uk.

A new QuickQuid TV commercial, “Wally & Purse: The Domestic Duo Make Ends Meet,” featuring talking wallet and purse puppets launched 21 June 2010. The QuickQuid commercial, part of a series of adverts, star interviews and bloopers, highlights QuickQuid’s quick and easy payday loan services as a convenient, immediate solution to short-term financial needs for credit-crunched consumers.

The QuickQuid TV commercial is filmed from the point-of-view of a savvy purse and cash-strapped wallet. This clever take lets viewers imagine what a purse or wallet may think about their owners’ financial situations. In the QuickQuid commercial, the purse puppet highlights QuickQuid’s quick and easy service, and advises the wallet on what to do when hit with too many immediate expenses.

Consumers that view QuickQuid on TV are offered a 25% off promo code that can be applied to the initial finance charge of their first payday loan from QuickQuid. Applicants with the special QuickQuid TV promo code can enter the code at https://www.quickquid.co.uk/quid before applying to receive the 25 percent discount.

The QuickQuid commercial airs on several national and local channels including UK Dave, SkySportsNews, Channel 5, ITV, Living, Bravo, Virgin1, Watch, Movies4Men and CBS Reality.

QuickQuid aired its first QuickQuid TV commercial May 2009, which created a strong television presence to complement its internet marketing initiatives.

If you’d like to view QuickQuid on TV or are interested in learning more about the QuickQuid TV commercial and QuickQuid TV promo code, visit the QuickQuid media center. Viewers of the QuickQuid TV commercial can find out the special QuickQuid TV promo code, which qualifies approved applicants for 25% off their initial finance charge. To redeem the discount, visit https://www.quickquid.co.uk/quid and enter the QuickQuid TV promo code before applying.

Question about QuickQuid cash advances? Call our friendly Application Support team at 0800 635 0327 to get all of your queries answered.

Visit QuickQuid.co.uk today to get cash in your wallet or purse today!

It can be hard to save cash when your bills are more than your income. Here are a few easy tips for saving a few quid here and there:

1. Buy staples in bulk. This can cut down on your cost per usage by quite a bit over the long run. Consider buying items in bulk like tissue paper, detergent and soap. Plus, if you buy in bulk, you won’t have to run out to the store so often, saving you time and petrol.

2. Read more for entertainment. There are so many great books out there, new and old, and you can get them all for free at your local library. Avoid spending tons on the cinema or going out to eat. Enjoy a good book for free and save!

3. Don’t speed on the motorway. Speeding is an inefficient use of petrol and if you get pulled over, it could cost you a lot of quid.

Get a cash advance of up to £1500^† as early as 8:00 at no extra charge!

QuickQuid provides same-day funding,^§ but did you know that we now offer early morning funding times to our existing customers?

Simply apply at www.QuickQuid.co.uk before heading off to work, and if approved by 7:30, get funds deposited directly in your account by 8:00. Don’t worry if you miss the cutoff! Apply before 14:30 and still get funds in your account the same day^§ at no extra charge. Learn more.

It’s the largest sporting event in the world — are you tuned in? Britons across the UK are caught up in the World Cup frenzy, especially considering that the English National team has been predicted to do great things in South Africa.

It doesn’t matter if you’ve followed football your whole life or if you’ve never watched a game before now. There’s no denying that the World Cup has captured the attention of many across the U.K., especially leading up to Saturday’s big match against the United States, a long-time rival.

The World Cup is played every four years and it gives fans a chance to take a glimpse into other cultures. Regardless of your interest level, you should tune into the action tomorrow and cheer on England in hopes of a win. While the action gets under way this weekend, you don’t want to have to worry about emergency money needs. Take care of your immediate expenses today with a payday loan from QuickQuid.

You may have noticed that the APR displayed on our website has changed from Typical 2356% APR to 2278% APR. What’s the deal you ask?

Well, recently we reviewed all cash advances lent to our customers and the APRs that applied to them. Our new lower APR is more representative of the terms our customers have been receiving. Some reasons for a lower typical APR could be longer average loan terms or more customers receiving discounts or applying promotional coupons.

An APR is an annualized percentage rate for a loan that would have been borrowed for a full year. Since our loans are borrowed for as few as eight days and limited to your pay date frequency, you will never be charged for a full year.  That said, regulations require that we display APR.

Life if full of expenses. Some are planned for and others just pop up when you least expect them. A cash advance can be a quick and easy way to get fast cash to cover emergencies just in the nick of time.

Apply online at QuickQuid and get up to £1500^† deposited directly into your current account today.^§ You can use the fast cash to cover emergency expenses like car repairs, home repairs or other unplanned bills. Getting the money you need in emergencies is quick, easy and hassle-free with QuickQuid, the online short-term lender. Apply online today!

Getting the money you need for emergency expenses is as easy as 1, 2, 3! Learn how quick and easy it is to get fast cash in your  bank account today!^§

1. Apply online in just five minutes from the comfort and privacy of your own home.

2. Receive quick approval^¶ with nothing to fax and no paperwork to post.

3. Get fast cash deposited directly into your current account today!^§ We provide same-day funding at no extra charge.

When you need money quickly, consider QuickQuid as your online connection to fast cash!